The Influence that the Advertising of Pharmaceuticals has on the Economy

  • R. Regin Assistant Professor, Department of Computer Science and Engineering, SRM Institute of Science and Technology, Ramapuram, Chennai, India
  • S. Suman Rajest Professor, Bharath Institute of Higher Education and Research, Chennai, Tamil Nadu, India
  • Shynu T Master of Engineering, Department of Biomedical Engineering, Agni College of Technology, Chennai, Tamil Nadu, India.
  • Jerusha Angelene Christabel G Sathiyabama Institute of Science and Technology, Tamil Nadu, India
  • Steffi R Assistant Professor, Department of Electronics and Communication, Vins Christian College of Engineering, Tamil Nadu, India
Keywords: Pharmaceutical, Marketing, Economy, Business, Research, Advertisements, Distribution

Abstract

The following study demonstrates the size and growth of these companies by analysing the marketing strategies employed by pharmaceutical companies, with a focus on the important role played by the medical representative in influencing the companies' brand reputation, product longevity, and revenue growth. There are two sales-related questions, eight marketing-related questions, and five medical-representative-related questions. Therefore, my survey will consist of 15 questions providing numerical data for my research. If the study is to become more transparent, it needs stronger evidence to back up the material presented here and explored in the prior Chapters. Therefore, these 15 questions represent semi-structured questions that take the scope of the study into account. Here, we use a questionnaire sent out to medical reps and their managers to look at how efficient medical reps affect sales.

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Published
2022-10-06
How to Cite
Regin, R., Rajest, S. S., T, S., Christabel G, J. A., & R, S. (2022). The Influence that the Advertising of Pharmaceuticals has on the Economy. Central Asian Journal of Social Sciences and History, 3(10), 1-18. Retrieved from https://cajssh.centralasianstudies.org/index.php/CAJSSH/article/view/451
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